Telegram Discourse in the Virtual Architecture of Media Space: Parameters of Analysis and Digital Specifics

Through the synthesis of technology and media functions, public Telegram channels become full participants in the media space, constituting a distinct form of discourse. The purpose of this work is to define parameters for analyzing Telegram discourse and to identify the specifics arising from the nature of digital communication. The empirical base of the research encompasses data from the Telegram analytics service and 908 posts retrieved from public channels throughout 2024. It is argued that Telegram messages have all the features of media texts. Specifics of Telegram discourse depend on the technical, composite, and functional characteristics of the platform, as well as the dialogic, multimedia, and multimodal nature of digital communication. The impact of Telegram discourse is based on a synergy between its multimedia nature and flexible multimodality, uniting the resources of different semiotic systems. Future research should explore the specifics of Telegram discourse from the perspective of social meaning construction, taking into account the unique set of tools of the platform and the quality of digital textuality.