Strategic Deployment of Artificial Intelligence to Enhance the Competitiveness of Thai Enterprises

This article proposes strategic approaches for deploying artificial intelligence (AI) to enhance the competitiveness of Thai enterprises, grounded in the principle of AI Added Value—the targeted application of domain-specific AI to generate measurable value creation. The study presents an analytical framework and implementation roadmap across four high-potential industries in Thailand: tourism, healthcare, agriculture, and manufacturing. National-level value enhancement through AI can be realized when five critical enablers are systematically addressed: (1) trustworthy data and AI governance aligned with legal and regulatory frameworks; (2) accelerated and continuous workforce upskilling; (3) accessible and scalable computational infrastructure; (4) financial mechanisms that support large-scale deployment; and (5) comprehensive risk management covering cybersecurity, ethical considerations, and supply chain resilience. The article concludes with a set of policy recommendations aimed at accelerating AI scaling, outlining short-term (1–2 years) and medium-term (3–5 years) measures. These recommendations are accompanied by measurable key performance indicators (KPIs) spanning economic outcomes, systemic capability development, and risk mitigation dimensions.