Assessing the Impact of Customer Age and Category of City of Their Living on the Choice of Retail Facilities in Belorussia

In the last two decades retail trade has undergone serious changes, today it offers customers to buy goods at new for consumer market retail facilities, i.e. internet-stores and on digital trade platforms (digital retail facilities). The rising customer desire to buy goods at digital retail facilities affects traditional retail outlets, which often stipulates reduction of their number. The article pays special attention to studying statistical importance of the link between the frequency of retail facility calls, the choice of retail space type to buy foodstuffs and manufactured goods and intended place of buying goods with customer characteristics being studied. The obtained statistical indicators confirmed the author’s hypothesis about the impact of customer characteristics being studied not only on the choice of retail facility but in general on functioning retail chain of retail facilities in the city. The author recommended to use the found impact of age and category of city of living on the choice of retail facility in elaborating long-term plans of developing retail trade both on national and local level.