THE AUDIOVISUAL LANDSCAPE OF CONTEXTUAL AI: A CROSS-MODAL MEDIA ANALYSIS

This study explores how artificial intelligence in digital media art is perceived as intelligent through sensory experience rather than computational complexity. Existing literature focuses on algorithms, offering little insight into how intelligence emerges perceptually through sound and image. The article, therefore, emphasizes experiential audiovisual perception. Using a qualitative method combining Freud’s structural model and Chion’s audiovisual theory, the digital game ECHO is analyzed. Gameplay shows that the AI builds intelligence through repetition and imitation, guiding the player’s experience. The study proposes a perceptual framework that sees AI as an experiential audiovisual phenomenon beyond technical computation.