Exploration of Collective Identity and Visual Cues in Place Attachment among Native Young Adults Living in Karachi

This study explores emerging trends in the development of collective identity using the selection of visual cues among young adults native to the city of Karachi.; bringing the cityscape in context with the development of their sense of self and the narrative of connectedness related to the place attachment construct. The sample of 40 native young adults was purposively selected on the basis of their being born and brought up in Karachi. A mixed method approach with thematic analysis has been utilized to assess the elements of collective identity and it's components through the lens of visual cues while attempting to clear the way forward for understanding Place Attachment. The results indicate that the challenge faced by today’s youth in balancing personal, relational and collective constructs of identity shows a stronger tilt towards the collective identity domain. The components of social embeddedness, desire for behavioural involvement and self attributed characteristics show below average, very low and above average levels respectively. The research carries implications for psychologists, social analysts and academicians along with government agencies in building the sense of identity of the youth and in developing stronger visual cues within the urban infrastructure for improving their integration within the national construct to create a sense of belongingness.