Impulse travel drive financial wellbeing of young adults: exploring the impact of financial attitude and financial behaviour through mixed-method approach

Purpose This study aims to use a mixed-method approach to investigate how impulse travel affects financial wellbeing, grounded in Self-Regulation Theory. It proposes and validates a conceptual framework highlighting mediating roles of financial attitude and behaviour. Design/methodology/approach A mixed-method approach was used. In the (Study A) qualitative phase, 15 semi-structured interviews were conducted with individuals aged 18–35 who had engaged in impulse travel within the past six months. Thematic analysis identified key insights from these interviews. In the (Study B) quantitative phase, a survey was distributed to 451 young working individuals who had travelled impulsively. Data were analysed using covariance-based structural equation modelling (SEM) via AMOS software (version 24) to test the proposed model. Findings Qualitative study shows, impulse traveling disrupts financial planning, delaying commitments and causing stress. However, self-assessment and emotional regulation help balance spontaneity with stability. In quantitative study, SEM confirms that although impulse travel negatively effects financial wellbeing, this effect mitigated through positive indirect influences via financial attitudes and behaviours, in both parallel and serial mediation models. Practical implications The study emphasises the need for flexible booking options, transparent travel costs and budgeting tools. It also highlights the role of education, parenting and financial literacy programs in fostering emotional and financial resilience to support sustainable travel without compromising long-term financial stability. Originality/value By integrating mixed methods within Self-Regulation Theory framework, this study uniquely identifies pathways to balance impulsive travel with financial responsibility, offering practical insights for travellers and the tourism industry.