A Systematic Literature Review on Consumers Awareness and Perception towards Clean Labelled Packaged Food Products

This study examines the factors influencing consumer acceptability and liking of clean-label products in India, focusing on the impact of product labelling on consumer preferences. Growing concerns about health, food safety, and transparency have increased consumer interest in product ingredients, production processes, and ethical practices, which clean-label foods aim to address through simplified and transparent information. A systematic literature review was conducted using 60 research papers sourced from databases such as Google Scholar, Scopus, Springer, Emerald, Elsevier, and university e-libraries. The findings reveal that consumer perceptions are shaped by price, availability, and ingredient list complexity. Highly educated consumers show greater attention to ingredient information, particularly unfamiliar components. Healthcare professionals demonstrate higher awareness of ingredients, while professors focus more on nutritional elements such as carbohydrates, fibre, and sodium. The study concludes that clean-label products can enhance consumer trust and loyalty; however, standardized regulations and credible claims are necessary to reduce misconceptions and ensure transparency.