RENEWAL OF THE CONTENT OF PROFESSIONAL TRAINING OF BACHELOR OF MANAGEMENT IN THE CONDITIONS OF BLENDED LEARNING AS A MEANS OF FORMING DIGITAL COMPETENCE

The article examines the problem of updating the content of professional training of bachelors in management in the conditions of transition to blended learning. The need for systematic coordination of program learning outcomes with the domains of the European frameworks of digital competence DigComp and DigCompEdu is substantiated, which allows reorienting the training of future managers from mastering individual digital tools to forming the ability to make informed management decisions based on data. The directions of integration of corporate platforms CRM/ERP, BI-systems, cloud-based services and LMS into the content of professional cycle disciplines are revealed. Innovative content blocks are proposed for the educational components “Marketing”, “Financial Management”, “Logistics”, “Human Resources Administration”, built on the modular-competence principle and oriented towards working with realistic data, business cases and simulations. The feasibility of implementing educational and practical modules on digital analytics and visualization, forming a portfolio of digital products, using formative assessment and validated tools for measuring digital competence is proven. The importance of an interdisciplinary approach and ensuring continuity between basic and profile disciplines for forming a holistic trajectory of digital competence development is emphasized. It is concluded that a comprehensive update of the content of training based on a competency-based approach, integration of digital platforms, standardization of digital communication and modernization of assessment criteria creates conditions for the formation of analytical, communicative, ethical and security components of digital competence of future managers and ensures their readiness for effective professional activity in the digital environment.