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The article examines the neurolinguistic programmatic nature of fairy tales. During the research, the impact of fairy tales on the processes of information perception, processing, and storage in the human brain is considered, as well as the mechanisms of thinking and understanding through linguistic structures and cognitive models. Fairy tales are studied as a cultural-linguistic phenomenon at the intersection of neurolinguistics, psycholinguistics, and ethnolinguistics. Within the framework of the research, the neurophysiological foundations of the perception and understanding of fairy tales are analyzed, and a comprehensive analysis is conducted of the role of fairy tales in supporting cognitive development, guiding the thinking process, and forming linguistic functions. The genre of fairy tales is examined from a neurolinguistic and cognitive perspective as a tool for shaping thought and cognition, and regulating emotions. This highlights the relevance and importance of the article. As a result of the research, the significance of fairy tales in shaping human thinking, perception, and linguistic orientation abilities is clarified, and their NLB nature is studied. As a result of the practical analysis, theoretical conclusions within this topic are systematized, and the practical importance of the research is determined. The research employs neurolinguistic methods, comparative methods, introspection methods, questionnaire methods, and free associative experiment methods. The results and materials of the research can be used as scientific-methodological material in teaching classes on neurolinguistics, psycholinguistics, children's literature, etc., in writing scientific-research works, and in teaching fairy tales in general education schools and preschool educational institutions. This underscores the theoretical and practical importance of the research.