Balancing Engagement and Efficiency: A Qualitative Exploration of Local Nature Guides’ Perspectives on Non-Personal Interpretation in Taman Negara Pahang

The post-pandemic resurgence of nature-based tourism has intensified visitor pressure on ecologically sensitive areas such as Taman Negara Pahang, Malaysia, prompting a renewed focus on sustainable visitor management strategies. This study explored the awareness, acceptance, and perceived effectiveness of non-personal interpretation among local nature guides, with attention to its role in complementing traditional guiding experiences. Using a qualitative design, semi-structured interviews were conducted with fifteen certified local guides and analyzed thematically, guided by Rogers’ innovation diffusion theory. The findings revealed varied responses regarding awareness and understanding, with some guides viewing non-personal interpretation, such as signage and panels, as beneficial for enhancing storytelling and engaging independent visitors. Others expressed concerns about redundancy, reduced guide-visitor interaction, and the diminished role of personal interpretation. Key determinants of acceptance or resistance included compatibility with guiding roles, perceived complexity, and relative advantage. Overall, non-personal interpretation was recognized as a potentially valuable tool when strategically integrated and well-maintained. The study concludes that effective implementation requires participatory planning, alignment with guiding practices, and ongoing support from park authorities. These insights inform interpretive management strategies and highlight the importance of empowering local guides in developing inclusive, effective, and sustainable visitor engagement approaches in protected areas.