Posthumanism and Transhumanism as an Ideology of Digital Capitalism

The crisis of the neoliberal model of capitalism that we observe today, and the transition to a platform-based economy is accompanied by a profound ideological transformation. The article provides a critical analysis of posthumanistic and transhumanistic concepts, which are considered as the ideological foundations of the emerging order of digital capitalism. It argues that, despite their declared rhetoric of liberation, these philosophical movements become tools for legitimizing new forms of exploitation, alienation, and control. Methodologically grounded in critical theory and the Marxist tradition, the work demonstrates how the interests of digital capital are objectively served by ideas of human deconstruction (R. Braidotti) and techno-utopianism/transhumanism (N. Bostrom). The philosophical concepts examined in this work effectively camoufl age the real social and economic problems arising from the rapid development of digital technologies, namely: the hyper-concentration of capital and power, the precarization of labor, and the destruction of human subjectivity. By manifesting a radical rethinking and alteration of human nature, these ideologies create a philosophical basis for the formation of a plastic and manageable ‘new human’, stripped of identity and critical consciousness. This ‘new human’ as a construct is a necessary and systemic condition for the existence and development of digital capitalism.