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Abstract During Iran’s 2022–2023 Woman, Life, Freedom uprising, protesters increasingly challenged the politico-religious authority by toppling clerics’ turbans in a dissenting campaign known as ammameh-parani. This article analyzes how this practice was presented in the Persian-language online public sphere as a form of protest against the theocratic regime of the Islamic Republic of Iran. The article draws on thematic analysis of digital discourse from more than 80 social media posts on various online platforms. The analysis demonstrates that supporters framed the practice as exposing the clergy’s role within state power structures while asserting public agency, particularly that of youth and women. Amid widespread demands for political secularization, ammameh-parani transformed clerical attire into a site of contestation and functioned as a symbolic practice of de-clericalizing Iranian public life. Significantly, supportive discourse articulated two modes of de-clericalization: (a) calls urging clerics to remove their attire, renounce institutional belonging and associated privileges, and align with popular demands for political change; and (b) proposals to confine clerical presence strictly to religious domains. The article concludes by tracing post–turban-throwing processes of de-clericalization, focusing on a mediatized instance of clerical self-disrobing that underscores the Islamic Republic’s catalytic role in de-clericalization.