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In Turkic lexis, colors such as white, black, yellow, blue, and red are recognized as stable and pervasive designations. From a linguistic standpoint, it is clear that the fundamental undertones and chromatic attributes of color converge into a unified conceptual field. Colorative appellations serve as a mirror of national mentality and cognitive worldview, representing a primary indicator of the semantic richness of a linguistic treasury. The objective of this research is to analyze the semantic peculiarities of coloratives in the Kazakh and Turkish languages and the cultural factors that have shaped them. In the theoretical section, the conceptual essence of color names is explicated, and the ethnolinguistic character and cultural codes of coloratives in folk perception are examined. The study further analyzes the practical nuances and similarities of color terms in Kazakh and Turkish usage. Additionally, the similarities and distinctions of color-related designations in the historical toponymy of contemporary Turkic states are identified. The article also encompasses the achromatic lexemes “white” and “black” in both languages. Beyond the study of color and hue in Kazakh and Turkish, the paper reviews data from other Turkic linguistic sources. As a result, this research contributes to the evaluation of the cultural and aesthetic values of the Kazakh and Turkish peoples, clarifying ethnolinguistic variations in the perception of nature and reality. The methodological foundation of the study is built upon lexical analysis, data categorization, and a comparative-contrastive approach to investigating coloratives in the Kazakh and Turkish languages.