METHODOLOGICAL ASPECTS OF DIGITAL SYSTEMS IMPLEMENTATION BASED ON BUSINESS PROCESS MODELING IN CREATIVE INDUSTRY ENTERPRISES

The article examines methodological aspects of implementing digital systems in creative industry enterprises based on business process modelling. In the digital economy, enterprises in this sector operate in an environment characterized by intensive use of information resources, a high proportion of intangible assets, and project-based activities, necessitating modern digital management systems. It has been established that the use of disparate information systems leads to data fragmentation, duplicate operations, reduced transparency in business processes, and decision-making complications. As a result of the study, the main problems in the IT infrastructure of creative industry enterprises that hinder effective digital transformation were analysed: fragmentation of information systems, insufficient data integration, limited operational automation, and limited analytical support for management. The feasibility of using ERP systems as an integrated digital platform for managing an enterprise's business processes is justified. An optimised model for managing the IT infrastructure of a creative industry enterprise has been developed using IDEF0 notation, which systematises the main functions of digital management and ensures the interconnection between the planning, implementation, control, and improvement stages of digital processes. A model of the business process for ERP system implementation in EPC notation has also been constructed, reflecting the sequence of stages in digital project implementation – from determining the enterprise's needs to industrial operation and further system development. The practical value of the results lies in the ability to use the proposed process models to plan and implement digital transformation projects in creative industries, thereby improving the efficiency of business process management, automating operational activities, and strengthening enterprise competitiveness in the digital economy.