Commercial Gentrification in a Tourist Town in Mallorca

Sóller, a highly touristic town in Mallorca, has been affected by gentrification problems related to the tourism industry. Recently, another gentrification process has appeared, affecting the retail fabric and leading to the disappearance of traditional locally owned shops and their substitution with tourist-focused stores. Using data from different sources, such as the City Hall documentary data, the Commerce Association archives and Google Street View images, this research highlights the gentrification process affecting two of the main commercial areas of the town. The results confirm that a commercial gentrification process, already identified in large cities such as Barcelona or Venice, can also affect medium-sized towns, creating a retail mutation that impacts local residents and their shopping capabilities.