Conciencia ambiental, resiliencia y tecnología: estrategias clave para impulsar el empleo verde empresa

This study investigates the associations between individual factors and organizational outcomes related to sustainability, with a focus on the implementation of green jobs and green behaviors. Specifically, the analysis examines (a) the relationship between green awareness and green jobs, (b) the association between resilience and green awareness, and (c) the mediating role of technology acceptance in the relationship between green awareness and green jobs. A sample of 302 workers in Spain was analyzed using a PLS-SEM model (SmartPLS) with validated scales for technology acceptance, green awareness, green jobs/skills, and resilience (Likert 1–7). The results indicate that green awareness is positively associated with green job and behavior performance, resilience is positively related to green awareness, and technology acceptance partially mediates the effect of green awareness on green jobs. Among the control variables, education level does not show a significant effect, while job category is negatively associated with green jobs, possibly due to limited opportunities for action at lower hierarchical levels. Due to the cross-sectional design, these findings should be interpreted as associative rather than causal. Overall, the results highlight that integrating pro-environmental behavior and technology adoption provides insight into the attitude–behavior gap in the green transition and underscores the importance of selecting and developing resilient employees with ecological values, as well as designing user-centered green tools, training, and working conditions that support the translation of attitudes into environmental performance.