Building Sustainable Futures Through Cultural Heritage in Uchuraccay: An Analysis of the Perceptions of the Population

The management of cultural heritage is crucial for optimizing natural, archaeological and cultural resources for tourism development. This study focuses on evaluating Uchuraccay (a village in Peru) residents’ perceptions of this relationship. A survey of 520 respondents examined tangible and intangible heritage aspects, alongside tourism’s environmental, social and economic dimensions. Findings reveal challenges: 38.65% feel that tangible heritage lacks appreciation due to limited public awareness, insufficient conservation funding and limited promotion. Additionally, 40.96% believe that intangible heritage suffers from inadequate management and preservation policies. These insights underscore the necessity for cultural heritage assessments to enhance economic growth through targeted tourism strategies.