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Abstract This article explores how real-time intelligence, driven by data and technology, is transforming the automotive industry both commercially and during a race. During the article we will look at how data is collected from both vehicles and wider sources, which is processed across both edge computing (where all or the majority of data processing is done close or near to the source; in automotive terms, that means in the vehicle) and cloud computing (where all or the majority of data processing occurs on a remote machine/s within a data centre) to create safer and more advanced vehicles. This is possible through advancing technology using faster internet speeds using 5G wireless technology and quicker data processing speeds utilizing both Central Processing Unit and Graphics Processing Unit. The use of this technology enables the adoption of autonomous vehicles and real feeling in simulation racing; simulations get used in driver testing as well as video games. Intelligence gained is only ever as good as the data it receives; this can create bias in your results or hallucinations. As you will see during this article, the motorsport industry has been led by the automotive industry initially; then as the boundaries are pushed in the motorsport side, the automotive industry learns from it. This approach is and can be used across every industry.