From Roots to Riches

Geographical Indications (GIs) embody the intersection of cultural heritage, traditional knowledge, and economic opportunity in India. In a country marked by rich agricultural and artisanal diversity, GIs have emerged as effective tools for livelihood enhancement, rural development, and poverty alleviation. By linking products to their geographical origin and traditional methods of production, GIs ensure legal protection, market differentiation, and community-based economic empowerment. Supported by the Geographical Indications of Goods (Registration and Protection) Act, 1999, GIs enhance incomes, preserve indigenous knowledge, and promote inclusive and sustainable growth aligned with the Sustainable Development Goals.