THE TRANSFORMATION OF SOCIAL RELATIONS AS A DRIVE TOWARD THE INTEGRATION OF VALUE-ORIENTED SYSTEMS

Amid the evolving socio-cultural landscape, the study of value transformation gains particular significance. The concept of metamodernism provides a new framework for analyzing the mechanisms behind the formation of contemporary socio-cultural values. This article considers the key directions in the transformation of values within Russian society during the metamodern era and the factors influencing their development. The relevance of this topic is emphasized by the growing polarization of values, increasing tensions between traditional and innovative mindsets, and the pressing need to develop adaptive models for intergroup interaction. The methodological framework of the study is based on qualitative approaches widely used in sociology, including qualitative analysis of academic literature and an expert survey. Forty experts participated in the study. The survey helped identify the priority values of contemporary society, primarily social responsibility, continuous innovation, and adaptability, as well as the key mechanisms driving their development, such as education, media, and civic engagement. The results show that in the context of metamodernism, values focused on adaptability, resilience, digital and environmental literacy, and tradition tend to prevail. These findings confirm the necessity of developing interdisciplinary strategies to reconcile values-based orientations amid socio-cultural uncertainty.