Entrepreneurial Universities and Digital Maturity: Qualitative Evaluation of a Change-Ready Culture and Research Propositions

Digital maturity (DM) has emerged as a popular concept for explaining how higher education institutions (HEIs) develop digitally supported academic teaching and learning, research, administration, and community outreach (third mission). However, DM is often framed as a technical problem of adopting information and communication technologies (ICTs), infrastructure, and tool deployment. In this paper, we conceptualize DM as an organizational capability that enables HEIs to align digital tools with strategy, governance, and teaching. Building on entrepreneurial orientation (EO) research, we argue that EO is an antecedent of digital maturity, but that this relationship cannot be realized without a change-supportive organizational culture. We develop a conceptual model in which EO is positively associated with DM, both directly and indirectly through the change-ready organizational culture, and present propositions for future empirical research. We provide a preliminary qualitative evaluation of the model through in-depth interviews with stakeholders in a single, digitally advanced university case from the Southeast Europe (SEE) region. Based on the thematic analysis, we identify patterns suggesting that CRC links EO and DM in this case. We use the findings to refine construct boundaries and show possible mechanisms; assessing generalizable effects is left to future quantitative studies on larger national and regional samples.