Bridging the attitude–behaviour gap in blood donation: A large‐scale knowledge–attitudes–practices study among university students in China

A significant gap between willingness to donate (59.8%) and reported donation behaviour (10.7%) exists among students, shaped by distinct factors for donors and non-donors. Bridging this gap requires a strategic shift from general awareness campaigns to tailored, experiential interventions that address specific cognitive and experiential barriers and reinforce positive donor experiences.