A Study on Customer Perception Towards Marketing Strategies of Yamaha Motors, Tirupati, Andhra Pradesh

Abstract: The marketing strategies used by Yamaha Motors. Marketing strategies play an important role in attracting customers, increasing sales, and building a strong brand image in the competitive automobile market. The main objective of the study is to analiyze customer opinions, satisfaction levels, and preferences towards Yamaha motorcycles and the promotional strategies used by the company. The study examines different marketing aspects such as product quality, price, advertising, promotional offers, brand image, and customer service. Data for the study is collected through primary sources like questionnaires and surveys from customers in Tirupati, and secondary sources such as books, websites, and company reports. The collected data is analised to understand customer awareness, buying behaviour, and their perception of Yamaha’s marketing activities. The results of the study show that effective marketing strategies, product quality, and brand reputation influence customers' purchasing decisions. The study concludes that improving promotional activities and maintaining strong customer relationships can help Yamaha Motors increase customer satisfaction and market share in Tirupati. Key words : Customer Perception, Marketing Strategies, Consumer Behavior, Brand Awareness, Customer Satisfaction