D2.2 Report on European VOD services. A Comparative Structural Assessment of Practices, Barriers, Capacities and Policy Coherence

This report, entitled D2.2: Report on European VOD Services, examines the current state of the Sustainable Climate Transition (SCT) within the European Video on Demand sector. As an increasingly critical component of the audiovisual ecosystem, the study investigates how VOD platforms are integrating sustainability criteria into their operations while identifying the sector’s primary practices, challenges, and needs. The analysis is built upon a bottom-up perspective, utilising qualitative data collected through semi-structured interviews with industry professionals, complemented by structured questionnaires and a comprehensive literature review. To address these challenges, the report outlines three distinct transition pathways that reflect the diverse capacities and market positions of European players. It concludes by advocating for a more sector-adapted policy approach, emphasising the need for shared frameworks, common tools, and collaboration between public and private actors. By providing targeted financial incentives and raising awareness among both platforms and users, the report seeks to facilitate the translation of broad sustainability objectives into concrete, measurable operational actions tailored to the specificities of the VOD value chain.