Weighting Strategic Plan Goals and Evaluating Annual University Performance Using FUCOM and MARCOS: The Case of a State University

University strategic plans serve as roadmaps that guide universities in line with their mission and vision during the planning period. Within this framework, goals and their related objectives are defined, and the success of achieving these objectives is measured using performance indicators. However, the contribution of each goal to the overall strategy, and each objective to its goal, may vary. To assess the university’s progress over time and compare annual performance, it is necessary to determine the contribution (weight) of goals, objectives, and performance indicators. This study employed the FUCOM (Full Consistency Method), a subjective multi-criteria decision-making approach, to calculate the contribution weights of goals to the overall plan and objectives to their respective goals. At Pamukkale University, these weights were determined through a linear model based on pairwise comparisons conducted by strategic planning experts. Once the weights were identified, they were multiplied by the performance indicator values. To compare strategic performance across years, the MARCOS (Measurement of Alternatives and Ranking according to Compromise Solution) method was applied. By transforming previously qualitative elements such as goals and objectives into weighted numerical values, the study enabled the measurable and comparable evaluation of strategic implementation. The results indicate that changes in performance indicators were significantly influenced by external factors such as the COVID-19 pandemic, administrative decisions, and the realism of targets. These findings highlight the importance of adopting more scientific and applicable methods for the monitoring and evaluation of strategic objectives.