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The article examines the impact of digitalization on the social structure of modern society. As a result of digital technologies taking center stage in the functioning of public institutions, the position of the individual in society is changing. Modern people exist both in the world of digital networks and in the real world, “online” and “offline.” At the same time, they can play different roles and have different statuses in the real world and the digital environment. Thus, a kind of dualism of human existence is formed. Under the influence of digital technologies, the social structure is undergoing a transformation. This is reflected in the emergence of new social groups whose activities are either related to the functioning of digital structures or are modified under the influence of changes taking place in society. Entire social groups are formed and function in the digital environment, creating the phenomenon of “network societies” with their own norms. A relationship is emerging between the transformation of the social structure and the modification of the political system of society. Political actors are evolving. For example, political parties are being modified into electoral clubs. Changes in the social organism caused by digitalization have led to a loss of support from the traditional social groups and strata that parties previously targeted. Under the new conditions, the moods and needs of new social strata and groups must be taken into account. As a result, political forces are forced to adapt to the new conditions, which leads to the erosion of the political spectrum. Thanks to the widespread introduction of digital technologies, the voices of individuals and entire groups have become noticeable. Social networks are largely replacing traditional media, actively competing with them and becoming a significant force in public life. All of this is becoming an important factor in politics that must be taken into account by participants in political action. In a digital society, politics is becoming more complex. As a result, the political system is gradually transforming and acquiring new features.
Published in: Ideas and Ideals
Volume 18, Issue 1-1, pp. 153-169