Digital Transmission of Traditional Painting in the New‑Media Era

The advances in new‑media technology have opened new possibilities for protecting and disseminating cultural heritage such as traditional painting. Taking Digital Dunhuang as an example, this paper summarizes its origins and digital dissemination methods through a literature review and data analysis, then focuses on audience cognition and interactive feedback under new‑media dissemination and evaluates its impact on cultural communication and public art education. Results show that Digital Dunhuang, relying on a high‑definition image library, social media, mini‑programs and virtual‑reality experiences, brings Dunhuang art to life in digital form and significantly broadens the audience and social influence. High levels of participation and positive responses on social media show that the public recognizes this mode of digital dissemination. However, technological upgrades and the accurate conveyance of cultural connotations remain challenges. To ensure the continued inheritance and innovation of traditional culture, cultural relics must be protected while technological innovation, richer interactive forms and open sharing of digital resources are continually promoted.