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Marketing Science Institute | Researchclopedia

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Marketing Science Institute

Cambridge, Massachusettsnonprofit

742

Works

27,062

Citations

58

h-index

Top Research Topics

Magnetic confinement fusion research Consumer Market Behavior and Pricing Customer Service Quality and Loyalty

Top Researchers

Kevin Lane Keller Dartmouth College

219 works54,297 citationsh-index: 70

Recent Research

ANALYSIS OF THE INTERNATIONAL MARKETING ENVIRONMENT IN THE CONTEXT OF GLOBALIZATION

Suyunova Kamilla Bakhromovna,Faizullaev Asliddin Safarovich,et al.

20260 citations

Consumer Behavior in Brand Consumption and Identification

Consumer Retail Behavior Studies

Digital Marketing and Social Media

Corporate Governance and Management

Digital Platforms and Economics

Superconducting Materials and Applications

Technology Adoption and User Behaviour

Fusion materials and technologies

Management and Marketing Education

Josh Lerner National Bureau of Economic Research

704 works43,213 citationsh-index: 98

Jan‐Benedict E.M. Steenkamp University of North Carolina at Chapel Hill

212 works40,700 citationsh-index: 80

222 works33,062 citationsh-index: 71

Christian Homburg Technische Hochschule Mannheim

973 works31,274 citationsh-index: 87

Elizabeth C. Hirschman University of Virginia's College at Wise

214 works30,337 citationsh-index: 48

ANALYSIS OF THE INTERNATIONAL MARKETING ENVIRONMENT IN THE CONTEXT OF GLOBALIZATION

Suyunova Kamilla Bakhromovna,Faizullaev Asliddin Safarovich,et al.

20260 citations

Received! How Acknowledgment Increases a Company’s Sustainability Image and Drives Repeat Customer Participation in Take-Back Programs

Yuly Hong,Sara Loughran Dommer,et al.

20260 citations

Resource Strategy and State Formation in Ancient Japan: Chemical Reinterpretation of Mizu naku shite Ame wo Tsukuru, Spatial Statistics of Mononobe Shrines, and Reexamination of Chronology(辰砂資源の調達構造と古代国家形成モデルの再構築 ——「無水造飴」の化学的解釈・物部神社の空間統計・年代論の再検証)

MASAHIRO MIYAZAKI

20260 citations

Resource Strategy and State Formation in Ancient Japan: Chemical Reinterpretation of Mizu naku shite Ame wo Tsukuru, Spatial Statistics of Mononobe Shrines, and Reexamination of Chronology(辰砂資源の調達構造と古代国家形成モデルの再構築 ——「無水造飴」の化学的解釈・物部神社の空間統計・年代論の再検証)

MASAHIRO MIYAZAKI

20260 citations

Resource Strategy and State Formation in Ancient Japan: Chemical Reinterpretation of Mizu naku shite Ame wo Tsukuru, Spatial Statistics of Mononobe Shrines, and Reexamination of Chronology(辰砂資源の調達構造と古代国家形成モデルの再構築 ——「無水造飴」の化学的解釈・物部神社の空間統計・年代論の再検証)

MASAHIRO MIYAZAKI

20260 citations