Researchclopedia
Research
Researchers
Institutions
Topics
Submit
About
Search...
⌘
K
Command Palette
Search for a command to run...
Macao University of Tourism | Researchclopedia
Back to institutions
Macao University of Tourism
Macao
education
Website
Top Researchers
View all
Recent Research
View all
Consumer Behavior in Brand Consumption and Identification
Sport and Mega-Event Impacts
Cruise Tourism Development and Management
Technology Adoption and User Behaviour
Consumer Retail Behavior Studies
Hospitality and Tourism Education
Sharing Economy and Platforms
Environmental Sustainability in Business
Tourism, Volunteerism, and Development
Zhilin Yang
City University of Hong Kong
229 works
22,723 citations
h-index: 64
Virtual influencers, real reservations: how do virtual influencers boost hotel bookings?
Chon In Ho (Alston)
,
Henrique Fátima Boyol Ngan
2026
0 citations