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American Marketing Association | Researchclopedia

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American Marketing Association

Chicago, Illinoisother

1,039

Works

52,888

Citations

96

h-index

Top Research Topics

Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Digital Marketing and Social Media

Top Researchers

George A. Mensah Centre Hospitalier Universitaire de Tokoin

550 works254,329 citationsh-index: 127

Recent Research

A Vision Editorial for the 2026–2029 <i>JMR</i> Team

Raphael Thomadsen

20260 citations

Consumer Retail Behavior Studies

Consumer Market Behavior and Pricing

Technology Adoption and User Behaviour

Marketing and Advertising Strategies

Management and Marketing Education

Business Strategy and Innovation

Psychology of Social Influence

Gas Dynamics and Kinetic Theory

Service and Product Innovation

Alan S. Go Dalarna University

928 works175,111 citationsh-index: 139

A. Parasuraman Madras Medical College

184 works119,150 citationsh-index: 77

Henrik Toft Sørensen Aarhus University Hospital

2,299 works110,699 citationsh-index: 145

Leonard L. Berry

321 works110,094 citationsh-index: 78

Barry A. Franklin Oakland University

737 works98,674 citationsh-index: 93

ANALYSIS OF THE INTERNATIONAL MARKETING ENVIRONMENT IN THE CONTEXT OF GLOBALIZATION

Suyunova Kamilla Bakhromovna,Faizullaev Asliddin Safarovich,et al.

20260 citations

ANALYSIS OF THE INTERNATIONAL MARKETING ENVIRONMENT IN THE CONTEXT OF GLOBALIZATION

Suyunova Kamilla Bakhromovna,Faizullaev Asliddin Safarovich,et al.

20260 citations

Received! How Acknowledgment Increases a Company’s Sustainability Image and Drives Repeat Customer Participation in Take-Back Programs

Yuly Hong,Sara Loughran Dommer,et al.

20260 citations

BUILDING A COUNTRY BRAND THROUGH GASTRONOMICAL MARKETING

Suyunova Kamilla Bakhromovna,Kenesbaeva Aziza Mukhitovna

20260 citations

BUILDING A COUNTRY BRAND THROUGH GASTRONOMICAL MARKETING

Suyunova Kamilla Bakhromovna,Kenesbaeva Aziza Mukhitovna

20260 citations