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Relationship-Based Competitive Advantage

1999381 citationsJournal Article

Authors

Robert M. Morgan · University of Alabama

Shelby D. Hunt · Texas Tech University

Topics & Keywords

Customer Service Quality and Loyalty Digital Marketing and Social Media Business Strategy and Innovation

Publication Details

Published in: Journal of Business Research

Volume 46, Issue 3, pp. 281-290

DOI: 10.1016/s0148-2963(98)00035-6

Field-Weighted Citation Impact: 9.03

Relationship-Based Competitive Advantage | Researchclopedia