Researchclopedia

Research Researchers Institutions Topics Submit About

Command Palette

Search for a command to run...

Researchclopedia

Research Researchers Institutions About

© 2026 Researchclopedia. Powered by OpenAlex under CC0 license.

Robert M. Morgan | Researchclopedia

Back to researchers

Robert M. Morgan

University of Alabama

37

Works

36,854

Citations

22

h-index

27

i10-index

Research Topics

Customer Service Quality and Loyalty Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

Affiliations

University of Alabama1994–2024

University of Tennessee at Chattanooga2003–2003

University College of Commerce & Business Management1997–1997

University of South Alabama2003–2003

College of Business Administration1996–1997

Top Works

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan,Shelby D. Hunt

199417,409 citations

Business Strategy and Innovation

Technology Adoption and User Behaviour

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan,Shelby D. Hunt

199410,373 citations

The Comparative Advantage Theory of Competition

Shelby D. Hunt,Robert M. Morgan

19952,424 citations

Customer Engagement: Exploring Customer Relationships Beyond Purchase

Shiri D. Vivek,Sharon E. Beatty,et al.

20121,969 citations

The Comparative Advantage Theory of Competition

Shelby D. Hunt,Robert M. Morgan

1995998 citations

The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions

Shelby D. Hunt,Robert M. Morgan

1996745 citations

A Generalized Multidimensional Scale for Measuring Customer Engagement

Shiri D. Vivek,Sharon E. Beatty,et al.

2014683 citations

The Role of Existing Knowledge in New Product Innovativeness and Performance

Beverly K. Brockman,Robert M. Morgan

2003439 citations

Relationship-Based Competitive Advantage

Robert M. Morgan,Shelby D. Hunt

1999381 citations