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Brand Equity as a Signaling Phenomenon

19981,879 citationsJournal Article

Authors

Tülin Erdem · University of California, Berkeley

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Digital Marketing and Social Media

Publication Details

Published in: Journal of Consumer Psychology

Volume 7, Issue 2, pp. 131-157

DOI: 10.1207/s15327663jcp0702_02

Field-Weighted Citation Impact: 25.84

Brand Equity as a Signaling Phenomenon | Researchclopedia