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Tülin Erdem | Researchclopedia

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Tülin Erdem

93

Works

9,722

Citations

31

h-index

47

i10-index

Research Topics

Consumer Market Behavior and Pricing Innovation Diffusion and Forecasting Consumer Behavior in Brand Consumption and Identification

Affiliations

University of Alberta1993–1993

Tilburg University2022–2022

Princeton University2024–2024

Universidade Católica Portuguesa2022–2022

Tisch Hospital2021–2025

Top Works

Brand Equity as a Signaling Phenomenon

Tülin Erdem,Joffre Swait́

19981,879 citations

Digital Marketing and Social Media

Economics of Agriculture and Food Markets

Brand Credibility, Brand Consideration, and Choice

Tülin Erdem,Joffre Swait́

20041,265 citations

Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets

Tülin Erdem,Michael P. Keane

19961,256 citations

Brands as Signals: A Cross-Country Validation Study

Tülin Erdem,Joffre Swait́,et al.

2005617 citations

The impact of brand credibility on consumer price sensitivity

Tülin Erdem,Joffre Swait́,et al.

2002551 citations

An Empirical Analysis of Umbrella Branding

1998454 citations

Brands as Signals: A Cross-Country Validation Study

Tülin Erdem,Joffre Swait́,et al.

2006362 citations

Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk

Tülin Erdem,Zhao Ying,et al.

2004304 citations

The equalization price: A measure of consumer-perceived brand equity

Joffre Swait́,Tülin Erdem,et al.

1993286 citations