Diagnosing the Experience Curve

1983202 citationsJournal Article

Authors

George S. Day · American Marketing Association

David B. Montgomery · American Marketing Association

Abstract

Few strategy concepts are more likely to give misleading insights than the experience curve. As a result there is considerable disenchantment with the simplistic market share prescriptions that mar...

Topics & Keywords

Innovation Diffusion and Forecasting Complex Systems and Decision Making

Publication Details

Published in: Journal of Marketing

Volume 47, Issue 2, pp. 44-44

DOI: 10.2307/1251492

Field-Weighted Citation Impact: 7.53

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Diagnosing the Experience Curve

Authors

Abstract

Topics & Keywords

Publication Details