Researchclopedia

Research Researchers Institutions Topics Submit About

Command Palette

Search for a command to run...

Researchclopedia

Research Researchers Institutions About

© 2026 Researchclopedia. Powered by OpenAlex under CC0 license.

Back to research

Transcendent customer experience and brand community

2007425 citationsJournal Article

Authors

John W. Schouten · University of Portland

James H. McAlexander · Oregon State University

Harold F. Koenig · Oregon State University

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Psychology of Social Influence

Publication Details

Published in: Journal of the Academy of Marketing Science

Volume 35, Issue 3, pp. 357-368

DOI: 10.1007/s11747-007-0034-4

Field-Weighted Citation Impact: 17.01

Transcendent customer experience and brand community | Researchclopedia