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James H. McAlexander | Researchclopedia

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James H. McAlexander

Oregon State University

44

Works

6,572

Citations

19

h-index

22

i10-index

Research Topics

Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media

Affiliations

Oregon State University1989–2025

Iowa State University1988–1991

Oregon State Hospital2012–2012

Busan Medical Center2006–2006

College of Business Administration2002–2002

Top Works

Building Brand Community

James H. McAlexander,John W. Schouten,et al.

20022,598 citations

Consumer Retail Behavior Studies

Higher Education Research Studies

Subcultures of Consumption: An Ethnography of the New Bikers

John W. Schouten,James H. McAlexander

19952,164 citations

Transcendent customer experience and brand community

John W. Schouten,James H. McAlexander,et al.

2007425 citations

Loyalty: The Influences of Satisfaction and Brand Community Integration

James H. McAlexander,Stephen K. Kim,et al.

2003308 citations

The Marketization of Religion: Field, Capital, and Consumer Identity: Table 1.

James H. McAlexander,Beth Leavenworth DuFault,et al.

2014169 citations

Claiming the Throttle: Multiple Femininities in a Hyper‐Masculine Subculture

Diane Martin,John W. Schouten,et al.

2006151 citations

Brandfests: Servicescapes for the Cultivation of Brand Equity

James H. McAlexander,John W. Schouten

1998101 citations

Building Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement

James H. McAlexander,Harold F. Koenig,et al.

200689 citations

Building a University Brand Community: The Long-Term Impact of Shared Experiences

James H. McAlexander,Harold F. Koenig,et al.

200589 citations