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The Role of Emotions in Marketing

19993,132 citationsJournal Article

Authors

Richard P. Bagozzi · University of Michigan–Ann Arbor

Mahesh Gopinath · Tulane University

Prashanth U. Nyer · Chapman University

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Psychology of Social Influence Emotions and Moral Behavior

Publication Details

Published in: Journal of the Academy of Marketing Science

Volume 27, Issue 2, pp. 184-206

DOI: 10.1177/0092070399272005

Field-Weighted Citation Impact: 35.78

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