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Richard P. Bagozzi | Researchclopedia

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Richard P. Bagozzi

University of Michigan ORCID

517

Works

144,501

Citations

122

h-index

306

i10-index

Research Topics

Consumer Behavior in Brand Consumption and Identification Behavioral Health and Interventions Cultural Differences and Values

Affiliations

Northwestern University1974–1975

University of Modena and Reggio Emilia2015–2015

Pennsylvania State University2022–2022

Emerald Group Publishing (United Kingdom)2022–2022

University of Arizona2019–2019

Top Works

User Acceptance of Computer Technology: A Comparison of Two Theoretical Models

Fred D. Davis,Richard P. Bagozzi,et al.

198925,102 citations

Social and Intergroup Psychology

Digital Marketing and Social Media

On the evaluation of structural equation models

Richard P. Bagozzi,Youjae Yi

198820,271 citations

On the Evaluation of Structural Equation Models

Richard P. Bagozzi,Youjae Yi

198815,725 citations

Assessing Construct Validity in Organizational Research

Richard P. Bagozzi,Youjae Yi,et al.

19916,450 citations

Extrinsic and Intrinsic Motivation to Use Computers in the Workplace<sup>1</sup>

Fred D. Davis,Richard P. Bagozzi,et al.

19926,070 citations

Specification, evaluation, and interpretation of structural equation models

Richard P. Bagozzi,Youjae Yi

20113,591 citations

The Role of Emotions in Marketing

Richard P. Bagozzi,Mahesh Gopinath,et al.

19993,132 citations

The Self-Regulation of Attitudes, Intentions, and Behavior

Richard P. Bagozzi

19922,130 citations

Representing and Testing Organizational Theories: A Holistic Construal

Richard P. Bagozzi,Lynn W. Phillips

19822,069 citations