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Customer value co-creation behavior: Scale development and validation

20121,572 citationsJournal Articlegreen Open Access

Authors

Youjae Yi · Seoul National University

Taeshik Gong · University of Strathclyde

Topics & Keywords

Customer Service Quality and Loyalty Service and Product Innovation Digital Marketing and Social Media

Publication Details

Published in: Journal of Business Research

Volume 66, Issue 9, pp. 1279-1284

DOI: 10.1016/j.jbusres.2012.02.026

Field-Weighted Citation Impact: 49.60

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