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Youjae Yi | Researchclopedia

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Youjae Yi

Seoul National University ORCID

235

Works

60,334

Citations

46

h-index

99

i10-index

Research Topics

Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media

Affiliations

University of Akron2015–2015

Seoul National University1994–2026

Hong Kong Polytechnic University2025–2025

Seoul National University of Education2019–2022

Chestnut Hill College2014–2014

Top Works

On the evaluation of structural equation models

Richard P. Bagozzi,Youjae Yi

198820,271 citations

Technology Adoption and User Behaviour

Consumer Retail Behavior Studies

On the Evaluation of Structural Equation Models

Richard P. Bagozzi,Youjae Yi

198815,725 citations

Assessing Construct Validity in Organizational Research

Richard P. Bagozzi,Youjae Yi,et al.

19916,450 citations

Specification, evaluation, and interpretation of structural equation models

Richard P. Bagozzi,Youjae Yi

20113,591 citations

Customer value co-creation behavior: Scale development and validation

Youjae Yi,Taeshik Gong

20121,572 citations

A Critical review of consumer satisfaction

19891,450 citations

Multitrait-Multimethod Matrices in Consumer Research

Richard P. Bagozzi,Youjae Yi

1991741 citations

Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty

Youjae Yi,Hoseong Jeon

2003712 citations

What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty

Youjae Yi,Suna La

2004631 citations