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The impact of brand credibility on consumer price sensitivity

2002551 citationsJournal Article

Authors

Tülin Erdem · University of California, Berkeley

Joffre Swait́ · University of Florida

Jordan J. Louviere · University of Technology Sydney

Topics & Keywords

Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Innovation Diffusion and Forecasting

Publication Details

Published in: International Journal of Research in Marketing

Volume 19, Issue 1, pp. 1-19

DOI: 10.1016/s0167-8116(01)00048-9

Field-Weighted Citation Impact: 15.91

The impact of brand credibility on consumer price sensitivity | Researchclopedia