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The equalization price: A measure of consumer-perceived brand equity | Researchclopedia

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The equalization price: A measure of consumer-perceived brand equity

1993286 citationsJournal Article

Authors

Joffre Swait́ · Mercer University

Tülin Erdem · University of Alberta

Jordan J. Louviere · University of Utah

Chris Dubelaar · University of Alberta

Topics & Keywords

Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Economic and Environmental Valuation

Publication Details

Published in: International Journal of Research in Marketing

Volume 10, Issue 1, pp. 23-45

DOI: 10.1016/0167-8116(93)90031-s

Field-Weighted Citation Impact: 7.61