Consumer/Voter Behavior in the Passage of the Michigan Container law

1981160 citationsJournal Article

Authors

Lawrence A. Crosby · University of Nebraska–Lincoln

James D. Gill · University of Michigan–Ann Arbor

James R. Taylor · University of Michigan–Ann Arbor

Abstract

The landslide victory of Michigan's “bottle bill” by popular vote contradicts previous findings regarding the small size of the ecologically concerned consumer segment. A survey of voter preference conducted just prior to the 1976 general election addresses this contradiction and some broader aspects of consumer environmental behavior. Implications for ecological marketers are discussed.

Topics & Keywords

Economic and Environmental Valuation Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing

UN Sustainable Development Goals

Life in Land

Publication Details

Published in: Journal of Marketing

Volume 45, Issue 2, pp. 19-32

DOI: 10.1177/002224298104500203

Field-Weighted Citation Impact: 7.91