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Leveraging brand equity to attract human capital

200761 citationsJournal Article

Authors

Devon DelVecchio · Miami University

Cheryl Burke Jarvis · Arizona State University

Richard R. Klink · Loyola University Maryland

Brian R. Dineen · University of Kentucky

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Social and Intergroup Psychology Digital Marketing and Social Media

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: Marketing Letters

Volume 18, Issue 3, pp. 149-164

DOI: 10.1007/s11002-007-9012-3

Field-Weighted Citation Impact: 2.32

Leveraging brand equity to attract human capital | Researchclopedia