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Hedonic Consumption: Emerging Concepts, Methods and Propositions

19822,569 citationsJournal Article

Authors

Elizabeth C. Hirschman · Marketing Science Institute

Morris B. Holbrook · Graduate School USA

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Psychology of Social Influence

Publication Details

Published in: Journal of Marketing

Volume 46, Issue 3, pp. 92-92

DOI: 10.2307/1251707

Field-Weighted Citation Impact: 5.11

Hedonic Consumption: Emerging Concepts, Methods and Propositions | Researchclopedia