Brand Credibility, Brand Consideration, and Choice

20041,265 citationsJournal Article

Authors

Tülin Erdem · University of California, Berkeley

Abstract

Journal Article Brand Credibility, Brand Consideration, and Choice Get access Tülin Erdem, Tülin Erdem Search for other works by this author on: Oxford Academic PubMed Google Scholar Joffre Swait Joffre Swait Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 1, June 2004, Pages 191–198, https://doi.org/10.1086/383434 Published: 01 June 2004

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Digital Marketing and Social Media

Publication Details

Published in: Journal of Consumer Research

Volume 31, Issue 1, pp. 191-198

DOI: 10.1086/383434

Field-Weighted Citation Impact: 39.57

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Brand Credibility, Brand Consideration, and Choice

Authors

Abstract

Topics & Keywords

Publication Details