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Causal Models in Marketing

19801,126 citationsJournal Article

Authors

Lynnw. Phillips

Richard P. Bagozzi

Topics & Keywords

Organizational Management and Leadership Consumer Market Behavior and Pricing

Publication Details

Published in: Journal of Marketing

Volume 44, Issue 4, pp. 126-126

DOI: 10.2307/1251239

Field-Weighted Citation Impact: 98.84

Causal Models in Marketing | Researchclopedia