Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity

1975309 citationsJournal Article

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Journal Article Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity Get access James R. Bettman, James R. Bettman Search for other works by this author on: Oxford Academic PubMed Google Scholar Noel Capon, Noel Capon Search for other works by this author on: Oxford Academic PubMed Google Scholar Richard J. Lutz Richard J. Lutz Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 4, March 1975, Pages 1–15, https://doi.org/10.1086/208602 Published: 01 March 1975

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Optimal Experimental Design Methods Psychometric Methodologies and Testing Sensory Analysis and Statistical Methods

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Published in: Journal of Consumer Research

Volume 1, Issue 4, pp. 1-1

DOI: 10.1086/208602

Field-Weighted Citation Impact: 12.65

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Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity

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Abstract

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Publication Details