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Richard J. Lutz | Researchclopedia

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Richard J. Lutz

University of Florida

92

Works

12,840

Citations

33

h-index

55

i10-index

Research Topics

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Marketing and Advertising Strategies

Affiliations

Harvard University1979–1979

University of California, Los Angeles1975–1975

Deutsche Bahn (Germany)2016–2016

University of Illinois System1972–1972

University of Florida1986–2022

Top Works

An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

Scott MacKenzie,Richard J. Lutz

19892,106 citations

Customer Service Quality and Loyalty

Consumer Retail Behavior Studies

The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations

Scott MacKenzie,Richard J. Lutz,et al.

19861,957 citations

An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

Scott MacKenzie,Richard J. Lutz

19891,289 citations

Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions

Tillmann Wagner,Richard J. Lutz,et al.

20091,250 citations

The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations

Scott MacKenzie,Richard J. Lutz,et al.

19861,108 citations

Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework

Richard J. Lutz

2022635 citations

Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences

Richard J. Lutz,Scott MacKenzie,et al.

1983482 citations

Passing the Torch: Intergenerational Influences as a Source of Brand Equity

Elizabeth S. Moore,William L. Wilkie,et al.

2002352 citations

Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity

James R. Bettman,Noël Capon,et al.

1975309 citations