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Richard J. Lutz | Researchclopedia
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Richard J. Lutz
University of Florida
Top Works
Customer Service Quality and Loyalty
Consumer Retail Behavior Studies
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations
Scott MacKenzie
,
Richard J. Lutz
,
et al.
1986
1,957 citations